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ULSTER
New York
All of the tailored campaign materials for the community in a one-stop-shop folder.
Campaign Materials
For assistance downloading campaign materials or help using the Toolbox, please contact Kara Stephens (Kara.Stephens@orau.org).
Technical Assistance Resources
Technical Assistance Resources
Backgrounders
Other Toolkits
Trainings
Playbooks & Templates
Campaign 5: Community Choice*
*Wave one communities may choose one of campaigns 1-4 to repeat for campaign 5. Supplemental materials created to support implementation of campaign 5 dissemination plans are provided below.
Distribution Timeline: February 25, 2022 - June 29, 2022
Campaign Material
Description
Link
Online Partner Toolkits
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Online W1C1: Naloxone-Fentanyl Toolkit including sample content (e.g., social media posts) that can be shared with partners
W1C1: Naloxone-Fentanyl Distribution Toolkit
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Word document that includes sample campaign materials (e.g., social media posts, partner outreach letter) that can be tailored by the community.
Campaign 4: Increasing MOUD Treatment Retention
Distribution Timeline: June 1, 2021 - January 21, 2021
Target Audience: People with OUD and needed supporters (loved ones, faith-based)
Campaign Material
Description
Link
Radio PSAs
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MP3 audio files for radio placement in English and Spanish
Campaign Fact Sheet
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One-pager describing the campaign background, objectives, and target audiences.
Spokesperson Recruitment
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Sample email copy
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Recruitment poster
Distribution Toolkit
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Includes sample campaign materials (e.g., social media posts) that can be tailored by the community.
Partner Toolkit
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Online toolkits that allows community partners to access and share campaign materials via their channels to reach intended audiences.
Campaign 3: MOUD Awareness
Distribution Timeline: October 30, 2020 – January 15, 2021
Target Audience: People with Lived Experience, Community Leaders, and Providers
Campaign Material
Description
Link
Digital Materials
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Graphics for Facebook (1200 x 628 pixels) and Instagram (1080 x 1080 pixels)
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Web banners (1200 x 300 pixels)
Print Materials
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Flyer (8.5x11 inches)
MOUD Fact Sheet
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Provides an overview of MOUD (buprenorphine, methadone, and naltrexone).
MOUD Distribution Toolkit
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Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample psa script) that can be tailored by the community.
Campaign 2: Stigma
Distribution Timeline: July 1 - August 31, 2020
Target Audience: People with Lived Experience, Community Leaders, and Providers
Campaign Material
Link
Description
Print Materials - MOUD
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Flyers (8.5 x 11 inches)
Digital Materials
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Social media graphics (1200 x 628 pixels)
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Web banners (1200 x 300 pixels)
Stigma Distribution Toolkit
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Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community.
Campaign 1: Naloxone (Narcan®)
Distribution Timeline: April 13 - May 31, 2020
Target Audience: People with Lived Experience & Community Leaders
Campaign Material
Description
Link
Ask your doctor
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Palm card (6x4 inches) in professional and desktop print versions
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Poster (11x17 inches) in professional and desktop print versions
Carry naloxone
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Palm card (6x4 inches) in professional and desktop print versions
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Poster (11x17 inches) in professional and desktop print versions
Spanish materials
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Palm card (6x4 inches) in professional and desktop print versions in Spanish
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Poster (11x17 inches) in professional and desktop print versions in Spanish
Naloxone Social Media Graphics
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Graphics to accompany the sample social media posts found in the toolkit.
Spanish Naloxone Social Media
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Sample social media copy and graphics in Spanish
Graphics for Digital Ads
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Graphics to accompany placement of digital (e.g., website, social media) ads.
Target Audience: Healthcare Providers
Campaign Material
Description
Usage
Link
Naloxone Fact Sheet
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8.5 x 11 inches
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CMYK color for print
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Accompany this fact sheet with campaign materials designed to reach POUD
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Encourage Healthcare Providers to disseminate campaign materials for POUD to their high-risk patients and their loved ones
Other Campaign Materials
Campaign Material
Usage
Link
Naloxone Distribution Toolkit
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Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community.
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