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LUCAS

Ohio

Campaign Materials

COVID-19 Resources
Social Media Toolkit
COVID-19 themed social media post copy. Download
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Social Media Graphics
Accompanying COVID-19 themed social media graphics. Download

Campaign 5: Community Choice*
*Wave one communities may choose one of campaigns 1-4 to repeat for campaign 5. Supplemental materials created to support implementation of campaign 5 dissemination plans are provided below.
Distribution Timeline: February 25, 2022 - June 29, 2022

Campaign Material
Description
Link
Online Partner Toolkits
  • Online W1C1: Naloxone-Fentanyl Toolkit including sample content (e.g., social media posts) that can be shared with partners
English
Spanish
W1C1: Naloxone-Fentanyl Distribution Toolkit
  • Word document that includes sample campaign materials (e.g., social media posts, partner outreach letter) that can be tailored by the community. 
English & Spanish

Campaign 4: Stay in MOUD Treatment

Distribution Timeline: June 1, 2021 - December 31, 2021

  Target Audience: People with OUD and needed supporters (loved ones, faith-based)
Campaign Material
Description
Link
Distribution Toolkit
  • Includes sample campaign materials (e.g., social media posts) that can be tailored by the community. 
English
Social Media Graphics
  • Carousel graphics (1080 x 1080 pixels)
SM Graphics

Campaign 3: MOUD Awareness

Distribution Timeline: October – December, 2020

  Target Audience: People with Lived Experience, Community Leaders, and Providers  
Campaign Material
Link
Description
MOUD Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, op-ed) that can be tailored by the community. 
Toolkit
SM Graphics

Campaign 2: Stigma

Distribution Timeline: August – October, 2020

  Target Audience: People with Lived Experience, Community Leaders, and Providers  
Campaign Material
Description
Link
Spanish Materials
  • Social media (SM) graphics for Facebook (1200 x 628 pixels)
  • Posters (11 x 17 inches)
  • Palm cards (4 x 6 inches)
SM Graphics
Posters
Palm Cards
2-sided palm card
  • Palm Card (4x6 inches) in desktop and print versions
Files
Print Materials - Buprenorphine
  • Flyer (8.5x11 inches)
Files
Digital Materials
  • Social media graphics (1200 x 628 pixels)
Files
Stigma Distribution Toolkit
  • Toolkit includes an updated campaign overview and sample copy (e.g., newsletter) that can be tailored by the community. 
  • Social media (SM) toolkits include sample copy and graphics in English and Spanish.
Toolkit
SM English
SM Spanish
Background Fact Sheets
  • Information on MOUD, stigma, and brain changes
Files
MOUD Fact Sheet
  • Provides information about what MOUD is and where to get it.
English
Spanish
MOUD Op-Ed
  • Sample copy for an op-ed piece that can be edited by the community
File

Campaign 1: Naloxone (Narcan®)

Distribution Timeline: April – June, 2020

Other Campaign Materials
Campaign Material
Usage
Link
Webinar - Naloxone
  • Provides an overview of the campaign and available materials.
Webinar
Naloxone Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community. 
Toolkit
Sample Copy 
  • Sample copy found in the toolkit in a Word document for easier editing.
Sample Copy
  Target Audience: People with Lived Experience & Community Leaders  
Campaign Material
Description
Link
Ask your doctor
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Carry naloxone
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Carry naloxone (Option 2 - Updated 6.30.20)
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions, with QR code
Files
Bag drop
  • 8.5x11 inches, desktop print, prints two cards per sheet
Files
Naloxone Social Media Graphics
  • Graphics to accompany the sample social media posts found in the toolkit.
Graphics
  Target Audience: Healthcare Providers
Campaign Material
Description
Usage
Link
Naloxone Fact Sheet
  • 8.5 x 11 inches
  • CMYK color for print
  • Accompany this fact sheet with campaign materials designed to reach POUD
  • Encourage Healthcare Providers to disseminate campaign materials for POUD to their high-risk patients and their loved ones
Fact Sheet
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