Campaign Materials & Resources

HCS Backgrounders for Local Media

• About HCS (coming soon)

• COVID-19 and OUD

• Fentanyl and Stimulants

• Addiction and the Brain

• MOUD

• MOUD and OUD Stigma

 

HCS Playbooks on Communications

• Playbook 1: How to Build Relationships with Local Media

• Playbook 2: How to Create Your Communication Campaign Distribution Plan

• Playbook 3: How to Pitch, Place, and Leverage Op-Eds, Letters to the Editor

• Playbook 4: How to Plan and Organize Your Communications Around Key Events

• Playbook 5: How to Assess Campaign Progress in Communities and Identify Enhancements

• Playbook 6: How to Create Video and Audio Materials

• Playbook 7: Building Sustainable Opioid Overdose Communications Beyond HCS

• Playbook 8: Communications 101

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HCS Guidance Documents

• HCS-MA Guidance Document on Publishing Testimonials  PDF  Word

• HCS Clear Communications Tip Sheets

• HCS Organizational Toolkit

• MOUD Campaign Message Guidance

• Naloxone Campaign Message Guidance

• Stay in Treatment Campaign Message Guidance

• Stigma Campaign Message Guidance

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HCS Presentations, Templates, and Trainings

• HCS-MA Communications Technical Assistance (TA) Touchpoint Presentations

• HCS-MA Social Media Trainings and Resources coming soon

• HCS-MA Media Relations 101 Training and Resources coming soon

• HCS-MA Community Pictures Library

• HCS-MA Campaign Dissemination Tracker Template

• HCS-MA Photo Release Form

• HCS-MA Media Release Form