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Jefferson
Kentucky
All of the tailored campaign materials for the community in a one-stop-shop folder.
Campaign Materials & Resources
For assistance downloading campaign materials and resources or help using the Toolbox, please contact Kara Stephens (Kara.Stephens@orau.org).
Click the plus sign for a dropdown of communications technical assistance resources, including backgrounders for local media, playbooks on communications, and guidance documents.
HCS Backgrounders for Local Media
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About HCS (coming soon)
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COVID-19 and OUD
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Fentanyl and Stimulants
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Addiction and the Brain
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MOUD
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MOUD and OUD Stigma
HCS Playbooks on Communications
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Playbook 1: How to Build Relationships with Local Media
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Playbook 2: How to Create Your Communication Campaign Distribution Plan
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Playbook 3: How to Pitch, Place, and Leverage Op-Eds, Letters to the Editor
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Playbook 4: How to Plan and Organize Your Communications Around Key Events
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Playbook 5: How to Assess Campaign Progress in Communities and Identify Enhancements
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Playbook 6: How to Create Video and Audio Materials
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Playbook 7: Building Sustainable Opioid Overdose Communications Beyond HCS
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Playbook 8: Communications 101
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HCS Guidance Documents​
HEALing Communities Study KY Launch – iPledge
Campaign 1: Naloxone-Fentanyl Education
Campaign 2: MOUD Awareness & Driving Demand
Campaign 3: Community Choice
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