top of page
Jefferson
Kentucky
All of the tailored campaign materials for the community in a one-stop-shop folder.
Campaign Materials & Resources
For assistance downloading campaign materials and resources or help using the Toolbox, please contact Kara Stephens (Kara.Stephens@orau.org).
Click the plus sign for a dropdown of communications technical assistance resources, including backgrounders for local media, playbooks on communications, and guidance documents.
HCS Backgrounders for Local Media
-
About HCS (coming soon)
-
COVID-19 and OUD
-
Fentanyl and Stimulants
-
Addiction and the Brain
-
MOUD
-
MOUD and OUD Stigma
HCS Playbooks on Communications
-
Playbook 1: How to Build Relationships with Local Media
-
Playbook 2: How to Create Your Communication Campaign Distribution Plan
-
Playbook 3: How to Pitch, Place, and Leverage Op-Eds, Letters to the Editor
-
Playbook 4: How to Plan and Organize Your Communications Around Key Events
-
Playbook 5: How to Assess Campaign Progress in Communities and Identify Enhancements
-
Playbook 6: How to Create Video and Audio Materials
-
Playbook 7: Building Sustainable Opioid Overdose Communications Beyond HCS
-
Playbook 8: Communications 101
HCS Guidance Documents
HEALing Communities Study KY Launch – iPledge
Campaign 1: Naloxone-Fentanyl Education
Campaign 2: MOUD Awareness & Driving Demand
Campaign 3: Community Choice
bottom of page