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HOLYOKE

Massachusetts

All of the tailored campaign materials for the community in a one-stop-shop folder.

Campaign Materials

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Click the plus sign for a dropdown of communications technical assistance resources, including backgrounders for local media, playbooks on communications, guidance documents, templates, presentations, and trainings,

HCS Backgrounders for Local Media

 

HCS Playbooks on Communications

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HCS Guidance Documents

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HCS Presentations, Templates, and Trainings

Campaign 5: Community Choice*
*Wave one communities may choose one of campaigns 1-4 to repeat for campaign 5. Supplemental materials created to support implementation of campaign 5 dissemination plans are provided below.
Distribution Timeline: February 25, 2022 - June 29, 2022

Campaign Material
Description
Link
Online Partner Toolkits
  • Online W1C1: Naloxone-Fentanyl Toolkit including sample content (e.g., social media posts) that can be shared with partners
English
Spanish
W1C1: Naloxone-Fentanyl Distribution Toolkit
  • Word document that includes sample campaign materials (e.g., social media posts, partner outreach letter) that can be tailored by the community. 
English & Spanish

Campaign 4: Stay in MOUD Treatment
Distribution Timeline: June 21, 2021 - December 31, 2021

  Target Audience: People with OUD and needed supporters (loved ones, faith-based)
Campaign Material
Description
Link
Distribution Toolkit
  • Includes sample campaign materials (e.g., social media posts, op-ed) that can be tailored by the community. 
Phase 1 English
Phase 2 English
Phase 3 English
Graphics
  • QR codes to HealTogetherStories.org
  • Table Tents
QR codes
Table Tents
PSAs
  • PSA 1 (15 sec): Abraham and Brittany
  • PSA 2 (15 sec): Scotty and Lexa
  • PSA 3 (30 sec): Abraham, Brittany, and Jeremy
  • PSA 4 (30 sec): Scotty, Lexa, and Nick
  • PSA 5 (15 sec): Shannon and Brian
  • PSA 6 (30 sec): Johnny, Shannon, and Brian
PSAs
Sample Social Media Calendar
  • Sample Social Media Calendar 
Phase 1 Release
Phase 2 Release
Phase 3 Release
Social Media Posting Strategy Video
  • Walks you through how to use the social media calendar
Video

Campaign 3: MOUD Awareness

Distribution Timeline: October 30, 2020 – January 15, 2021

  Target Audience: People with Lived Experience, Community Leaders, and Providers  
Campaign Material
Link
Description
Spanish Materials
  • Palm cards (4x6 inches)
  • Posters (11x17 inches)
  • Graphics for Facebook and Twitter (1200x628 pixels)
Palm Cards
Posters
Graphics
Digital Materials
  • Graphics for Facebook and Twitter (1200x628 pixels)
Graphics
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Print Materials
  • Palm card (4x6 inches)
  • Poster (11x17 inches)
  • Banner (40x72 inches)
Palm Cards
Posters
Banner
MOUD Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, op-ed) that can be tailored by the community. 
English
Spanish

Focus Topic: Stigma

Distribution Timeline: July 1 - August 31, 2020

  Target Audience: People with Lived Experience, Community Leaders, and Providers  
Campaign Material
Link
Description
Spanish Materials
  • Palm card (6x4 inches)
  • Poster (11x17 inches)
  • Social media (SM) graphics for Facebook and Twitter (1200 x 628 px)
  • Digital ads (various sizes) for paid media
Palm Cards
Posters
SM Graphics
Paid Ads
Buprenorphine Print Materials
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Digital Materials
  • Social media graphics (1200 x 628 pixels)
SM graphics
Print Banner
  • Banner (72 x 42 inches) in desktop and print versions
Files
Paid Media Graphics
  • Graphics for digital, paid media placement
Bus Ads
Mall Ads
Stigma Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community. 
English
Spanish

Focus Topic: Naloxone (Narcan®)

Distribution Timeline: April 13 - May 31, 2020

  Target Audience: People with Lived Experience & Community Leaders  
Campaign Material
Description
Link
Paid ads (8.20.20)
  • Bus ads and mall signs in English and Spanish
Files
Ask your doctor Spanish Banner (7.14.20)
  • Banner (72 x 42 inches) in professional and desktop print versions
Files
Ask your doctor
(Option 1)
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Ask your doctor (Option 2)
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Carry naloxone (Option 1)
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Carry naloxone (Option 2)
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Spanish print materials
  • Palm card (6x4 inches) and poster (11x17 inches)
Files
Naloxone Social Media Graphics
  • Graphics to accompany the sample social media posts found in the toolkit.
Graphics
Naloxone social media graphics and copy in Spanish
  • Graphics and sample copy in Spanish.
File
Custom 11x17 posters (English and Spanish)
  • Custom 11x17 posters in English and Spanish, desktop and professional print versions.
Files
  Target Audience: Healthcare Providers
Campaign Material
Description
Link
Usage
Naloxone Fact Sheet
  • 8.5 x 11 inches
  • CMYK color for print
  • Accompany this fact sheet with campaign materials designed to reach POUD
  • Encourage Healthcare Providers to disseminate campaign materials for POUD to their high-risk patients and their loved ones
Fact Sheet
Other Campaign Materials
Campaign Material
Usage
Link
Naloxone Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community. 
Toolkit
Sample Copy 
  • Sample copy found in the toolkit in a Word document for easier editing.
Sample Copy
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