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GUERNSEY
Ohio
Campaign Materials
COVID-19 Resources
Social Media Toolkit
COVID-19 themed social media post copy. Download
Social Media Graphics
Accompanying COVID-19 themed social media graphics. Download
Campaign 5: Community Choice*
*Wave one communities may choose one of campaigns 1-4 to repeat for campaign 5. Supplemental materials created to support implementation of campaign 5 dissemination plans are provided below.
Distribution Timeline: February 25, 2022 - June 29, 2022
Campaign Material
Description
Link
Online Partner Toolkits
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Online W1C1: Naloxone-Fentanyl Toolkit including sample content (e.g., social media posts) that can be shared with partners
W1C1: Naloxone-Fentanyl Distribution Toolkit
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Word document that includes sample campaign materials (e.g., social media posts, partner outreach letter) that can be tailored by the community.
Campaign 4: Stay in MOUD Treatment
Distribution Timeline: June 1, 2021 - December 31, 2021
Target Audience: People with OUD and needed supporters (loved ones, faith-based)
Campaign Material
Description
Link
Distribution Toolkit
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Includes sample campaign materials (e.g., social media posts) that can be tailored by the community.
Social Media Graphics
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Carousel graphics (1080 x 1080 pixels)
Campaign 3: MOUD Awareness
Distribution Timeline: October – December, 2020
Target Audience: People with Lived Experience, Community Leaders, and Providers
Campaign Material
Link
Description
MOUD Distribution Toolkit
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Includes an updated campaign overview and sample campaign materials (e.g., social media posts, op-ed) that can be tailored by the community.
Campaign 2: Stigma
Distribution Timeline: August – October, 2020
Target Audience: People with Lived Experience, Community Leaders, and Providers
Campaign Material
Description
Link
Print Materials
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Flyers (8.5 x 11 inches)
Digital Materials
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TBD
Coming soon
Stigma Distribution Toolkit
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Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community.
Background Fact Sheets
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Information on MOUD, stigma, and brain changes
MOUD Fact Sheet
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Provides information about what MOUD is and where to get it.
MOUD Op-Ed
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Sample copy for an op-ed piece that can be edited by the community
Campaign 1: Naloxone (Narcan®)
Distribution Timeline: April – June, 2020
Other Campaign Materials
Campaign Material
Usage
Link
Webinar - Naloxone
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Provides an overview of the campaign and available materials.
Naloxone Distribution Toolkit
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Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community.
Sample Copy
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Sample copy found in the toolkit in a Word document for easier editing.
Target Audience: People with Lived Experience & Community Leaders
Campaign Material
Description
Link
Ask your doctor
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Palm card (6x4 inches) in professional and desktop print versions
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Poster (11x17 inches) in professional and desktop print versions
Carry naloxone
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Palm card (6x4 inches) in professional and desktop print versions
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Poster (11x17 inches) in professional and desktop print versions
Naloxone Social Media Graphics
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Graphics to accompany the sample social media posts found in the toolkit.
Target Audience: Healthcare Providers
Campaign Material
Description
Usage
Link
Naloxone Fact Sheet
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8.5 x 11 inches
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CMYK color for print
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Accompany this fact sheet with campaign materials designed to reach POUD
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Encourage Healthcare Providers to disseminate campaign materials for POUD to their high-risk patients and their loved ones
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