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GREENE

New York

All of the tailored campaign materials for the community in a one-stop-shop folder.

Campaign Materials

Community partners are encouraged to use the below materials to help increase reach! For assistance downloading campaign materials or help using the Toolbox, please contact Kara Stephens (Kara.Stephens@orau.org).

Technical Assistance Resources
Technical Assistance Resources
Backgrounders
HCS Tip Sheets​
Other Toolkits
Trainings
Playbooks & Templates

Campaign 5: Community Choice*
*Wave one communities may choose one of campaigns 1-4 to repeat for campaign 5. Supplemental materials created to support implementation of campaign 5 dissemination plans are provided below.
Distribution Timeline: February 25, 2022 - June 29, 2022

Campaign Material
Description
Link
Online Partner Toolkits
  • Online W1C1: Naloxone-Fentanyl Toolkit including sample content (e.g., social media posts) that can be shared with partners
English
Spanish
W1C1: Naloxone-Fentanyl Distribution Toolkit
  • Word document that includes sample campaign materials (e.g., social media posts, partner outreach letter) that can be tailored by the community. 
English & Spanish

Campaign 4: Increasing MOUD Treatment Retention
Distribution Timeline: June 1, 2021 - January 21, 2021

  Target Audience: People with OUD and needed supporters (loved ones, faith-based)
Campaign Material
Description
Link
Radio PSAs
  • MP3 audio files for radio placement in English and Spanish
English PSAs
Spanish PSAs
Campaign Fact Sheet
  • One-pager describing the campaign background, objectives, and target audiences.
Fact Sheet
Spokesperson Recruitment

  • Sample email copy

  • Recruitment poster

Email
Poster (English)
Poster (Spanish)
Distribution Toolkit
  • Includes sample campaign materials (e.g., social media posts) that can be tailored by the community. 
Phase 1
Phase 2
Phase 3
TV/Monitor Display Graphics
  • Campaign graphics for 49 inch (1920x1080 px) TV/Monitor
Graphics
Partner Toolkit
  • Online toolkits that allows community partners to access and share campaign materials via their channels to reach intended audiences.
Toolkit

Campaign 3: MOUD Awareness

Distribution Timeline: October 30, 2020 – January 15, 2021

  Target Audience: People with Lived Experience, Community Leaders, and Providers  
Campaign Material
Link
Description
Digital Materials
  • Graphics for Facebook (1200 x 628 pixels)
  • Web banners (1600 x 844 pixels)
Graphics
Web banners
MOUD Fact Sheet
  • Provides an overview of MOUD (buprenorphine, methadone, and naltrexone).
English
Spanish
MOUD Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample psa script) that can be tailored by the community. 
English
Spanish

Campaign 2: Stigma

Distribution Timeline: August 1 - October 30, 2020

  Target Audience: People with Lived Experience, Community Leaders, and Providers  
Campaign Material
Description
Link
Print Materials
  • Flyers (8.5 x 11 inches)
Files
Digital Materials
  • Social media (SM) graphics (1200 x 628 pixels)
  • Web banners (1200 x 300 pixels)
Files
Stigma Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community. 
English
Spanish

Campaign 1: Naloxone (Narcan®)

Distribution Timeline: April 13 - May 31, 2020

  Target Audience: People with Lived Experience & Community Leaders  
Campaign Material
Description
Usage
Link
Ask your doctor
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Carry naloxone
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Naloxone Social Media Graphics
  • Graphics to accompany the sample social media posts found in the toolkit.
Files
Graphics for Digital Ads
  • Graphics to accompany placement of digital (e.g., website, social media) ads.
Graphics
  Target Audience: Healthcare Providers
Campaign Material
Description
Link
Usage
Naloxone Fact Sheet
  • 8.5 x 11 inches
  • CMYK color for print
  • Accompany this fact sheet with campaign materials designed to reach POUD
  • Encourage Healthcare Providers to disseminate campaign materials for POUD to their high-risk patients and their loved ones
Fact Sheet
Other Campaign Materials
Campaign Material
Usage
Link
Naloxone Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community. 
Toolkit
Graphics (Spanish)
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