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GLOUCESTER

Massachusetts

All of the tailored campaign materials for the community in a one-stop-shop folder.

Campaign Materials

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Click the plus sign for a dropdown of communications technical assistance resources, including backgrounders for local media, playbooks on communications, guidance documents, templates, presentations, and trainings,

HCS Backgrounders for Local Media

 

HCS Playbooks on Communications

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HCS Guidance Documents

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HCS Presentations, Templates, and Trainings

Campaign 5: Community Choice*
*Wave one communities may choose one of campaigns 1-4 to repeat for campaign 5. Supplemental materials created to support implementation of campaign 5 dissemination plans are provided below.
Distribution Timeline: February 25, 2022 - June 29, 2022

Campaign Material
Description
Link
Online Partner Toolkits
  • Online W1C1: Naloxone-Fentanyl Toolkit including sample content (e.g., social media posts) that can be shared with partners
English
Spanish
W1C1: Naloxone-Fentanyl Distribution Toolkit
  • Word document that includes sample campaign materials (e.g., social media posts, partner outreach letter) that can be tailored by the community. 
English & Spanish

Campaign 4: Stay in MOUD Treatment
Distribution Timeline: June 21, 2021 - December 31, 2021

  Target Audience: People with OUD and needed supporters (loved ones, faith-based)
Campaign Material
Description
Link
Distribution Toolkit
  • Includes sample campaign materials (e.g., social media posts, op-ed) that can be tailored by the community. 
Phase 1 English
Phase 2 English
Phase 3 English
Graphics
  • QR codes to HealTogetherStories.org
  • Table Tents
QR codes
Table Tents
PSAs
  • PSA 1 (15 sec): Abraham and Brittany
  • PSA 2 (15 sec): Scotty and Lexa
  • PSA 3 (30 sec): Abraham, Brittany, and Jeremy
  • PSA 4 (30 sec): Scotty, Lexa, and Nick
  • PSA 5 (15 sec): Shannon and Brian
  • PSA 6 (30 sec): Johnny, Shannon, and Brian
PSAs
Sample Social Media Calendar
  • Sample Social Media Calendar 
Phase 1 Release
Phase 2 Release
Phase 3 Release
Social Media Posting Strategy Video
  • Walks you through how to use the social media calendar
Video

Campaign 3: MOUD Awareness

Distribution Timeline: October 30, 2020 – January 15, 2021

  Target Audience: People with Lived Experience, Community Leaders, and Providers  
Campaign Material
Link
Description
Spanish Materials
  • Palm cards (4x6 inches)
  • Posters (11x17 inches)
  • Graphics for Facebook and Twitter (1200x628 pixels)
Palm Cards
Posters
Graphics
Print Materials
  • Palm cards (4x6 inches)
  • Posters (11x17 inches)
Palm Cards
Posters
Digital Materials
  • Graphics for Facebook and Twitter (1200x628 pixels)
Graphics
MOUD Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, op-ed) that can be tailored by the community. 
English
Spanish

Focus Topic: Stigma

Distribution Timeline: July 1 - August 31, 2020

  Target Audience: People with Lived Experience, Community Leaders, and Providers  
Campaign Material
Link
Description
Custom materials
  • Display banners (320x50 pixels)
  • Geofence display banners (320x50 pixels)
Files
Paid media ads
  • Graphics in various sizes
Files
Print Materials (10.29.20)
  • Palm card (6x4 inches)
  • Poster (11x17 inches)
Files
Digital Materials (10.29.20)
  • Social media graphics (1200x628 pixels)
Proud
I am
Brazilian Portuguese Materials
  • Palm card (6x4 inches)
  • Poster (11x17 inches)
  • Social media (SM) graphics for Facebook and Twitter (1200x628 px)
Posters
Palm Cards
SM graphics
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Spanish Materials
  • Palm card (6x4 inches)
  • Poster (11x17 inches)
  • Social media (SM) graphics for Facebook and Twitter (1200x628 px)
  • Digital ads (various sizes) for paid media
Posters
Palm Cards
SM graphics
Paid Ads
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Print Materials
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Digital Materials
  • Social media graphics (1200x628 pixels)
Files
Stigma Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community. 
English
Spanish

Focus Topic: Naloxone (Narcan®)

Distribution Timeline: April 13 - May 31, 2020

  Target Audience: People with Lived Experience & Community Leaders  
Campaign Material
Description
Link
Ask your doctor
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Carry naloxone
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Spanish print materials
  • Palm card (6x4 inches) and poster (11x17 inches)
Files
Brazilian Portuguese materials
  • Palm card (6x4 inches) and poster (11x17 inches)
  • Social media graphics
  • Sample social media copy
Files
Graphics
Copy
Naloxone Social Media Graphics
  • Graphics to accompany the sample social media posts found in the toolkit.
Graphics

If you have issues downloading zipped files, you can download the graphics here.

Naloxone social media graphics and copy in Spanish
  • Graphics and sample copy in Spanish.
File
  Target Audience: Healthcare Providers
Campaign Material
Description
Link
Usage
Naloxone Fact Sheet
  • 8.5 x 11 inches
  • CMYK color for print
  • Accompany this fact sheet with campaign materials designed to reach POUD
  • Encourage Healthcare Providers to disseminate campaign materials for POUD to their high-risk patients and their loved ones
Fact Sheet
Other Campaign Materials
Campaign Material
Usage
Link
Naloxone Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community. 
Toolkit
Sample Copy 
  • Sample copy found in the toolkit in a Word document for easier editing.
Sample Copy
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