top of page
ERIE (BUFFALO)
New York
All of the tailored campaign materials for the community in a one-stop-shop folder.
Campaign Materials
For assistance downloading campaign materials or help using the Toolbox, please contact Kara Stephens (Kara.Stephens@orau.org).
Technical Assistance Resources
Technical Assistance Resources
Backgrounders
Other Toolkits
Trainings
Playbooks & Templates
Campaign 5: Community Choice*
*Wave one communities may choose one of campaigns 1-4 to repeat for campaign 5. Supplemental materials created to support implementation of campaign 5 dissemination plans are provided below.
Distribution Timeline: February 25, 2022 - June 29, 2022
Campaign Material
Description
Link
Online Partner Toolkits
-
Online W1C1: Naloxone-Fentanyl Toolkit including sample content (e.g., social media posts) that can be shared with partners
W1C1: Naloxone-Fentanyl Distribution Toolkit
-
Word document that includes sample campaign materials (e.g., social media posts, partner outreach letter) that can be tailored by the community.
Campaign 4: Increasing MOUD Treatment Retention
Distribution Timeline: June 1, 2021 - January 21, 2021
Target Audience: People with OUD and needed supporters (loved ones, faith-based)
Campaign Material
Description
Link
Radio PSAs
-
MP3 audio files for radio placement in English and Spanish
Campaign Fact Sheet
-
One-pager describing the campaign background, objectives, and target audiences.
Spokesperson Recruitment
-
Sample email copy
-
Recruitment poster
Distribution Toolkit
-
Includes sample campaign materials (e.g., social media posts) that can be tailored by the community.
Partner Toolkit
-
Online toolkits that allows community partners to access and share campaign materials via their channels to reach intended audiences.
Campaign 3: MOUD Awareness
Distribution Timeline: October 30, 2020 – January 15, 2021
Target Audience: People with Lived Experience, Community Leaders, and Providers
Campaign Material
Link
Description
MOUD Fact Sheet
-
Provides an overview of MOUD (buprenorphine, methadone, and naltrexone).
MOUD Distribution Toolkit
-
Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample psa script) that can be tailored by the community.
Campaign 2: Stigma
Distribution Timeline: August 1 - October 30, 2020
Target Audience: People with Lived Experience, Community Leaders, and Providers
Campaign Material
Description
Link
Digital Materials
-
Facebook carousel graphics (1080 x 1080 px) and social media stories (1920 x 1080 px)
Stigma Distribution Toolkit
-
Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community.
Campaign 1: Naloxone (Narcan®)
Distribution Timeline: April 13 - May 31, 2020
Target Audience: People with Lived Experience & Community Leaders
Campaign Material
Description
Link
Ask your doctor
-
Palm card (6x4 inches) in professional and desktop print versions
-
Poster (11x17 inches) in professional and desktop print versions
Carry naloxone
-
Palm card (6x4 inches) in professional and desktop print versions
-
Poster (11x17 inches) in professional and desktop print versions
Naloxone Social Media Graphics
-
Graphics to accompany the sample social media posts found in the toolkit.
Graphics for Digital Ads
-
Graphics to accompany placement of digital (e.g., website, social media) ads.
Target Audience: Healthcare Providers
Campaign Material
Description
Usage
Link
Naloxone Fact Sheet
-
8.5 x 11 inches
-
CMYK color for print
-
Accompany this fact sheet with campaign materials designed to reach POUD
-
Encourage Healthcare Providers to disseminate campaign materials for POUD to their high-risk patients and their loved ones
Other Campaign Materials
Campaign Material
Usage
Link
Naloxone Distribution Toolkit
-
Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community.
bottom of page