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CAYUGA

New York

All of the tailored campaign materials for the community in a one-stop-shop folder.

Campaign Materials

For assistance downloading campaign materials or help using the Toolbox, please contact Kara Stephens (Kara.Stephens@orau.org).

Technical Assistance Resources
Backgrounders
HCS Tip Sheets​
Other Toolkits
Trainings
Playbooks & Templates

Campaign 5: Community Choice*
*Wave one communities may choose one of campaigns 1-4 to repeat for campaign 5. Supplemental materials created to support implementation of campaign 5 dissemination plans are provided below.
Distribution Timeline: February 25, 2022 - June 29, 2022

Campaign Material
Description
Link
Online Partner Toolkits
  • Online W1C1: Naloxone-Fentanyl Toolkit including sample content (e.g., social media posts) that can be shared with partners
English
Spanish
W1C1: Naloxone-Fentanyl Distribution Toolkit
  • Word document that includes sample campaign materials (e.g., social media posts, partner outreach letter) that can be tailored by the community. 
English & Spanish

Campaign 4: Increasing MOUD Treatment Retention
Distribution Timeline: June 1, 2021 - January 21, 2021

  Target Audience: People with OUD and needed supporters (loved ones, faith-based)
Campaign Material
Description
Link
Radio PSAs
  • MP3 audio files for radio placement in English and Spanish
English PSAs
Spanish PSAs
Campaign Fact Sheet
  • One-pager describing the campaign background, objectives, and target audiences.
Fact Sheet
Spokesperson Recruitment

  • Sample email copy

  • Recruitment poster

Email
Poster (English)
Poster (Spanish)
Distribution Toolkit
  • Includes sample campaign materials (e.g., social media posts) that can be tailored by the community. 
Phase 1
Phase 2
Phase 3
Partner Toolkit
  • Online toolkits that allows community partners to access and share campaign materials via their channels to reach intended audiences.
Toolkit

Campaign 3: MOUD Awareness
Distribution Timeline: October 30, 2020 – January 15, 2021

  Target Audience: People with Lived Experience, Community Leaders, and Providers  
Campaign Material
Description
Link
Coffee Cup Ads

  • Coffee cup ads (2 x 2 inches)

Files
Digital Ads

  • Digital Ads (16 x 9 inches and 2000 x 1000 pixels)

Files
Bus Ads
  • Bus ads in various sizes
Files
Print Materials
  • Flyer (8.5x11 inches)
  • Rack Cards (3.75 x 8.5 inches)
Flyers
Rack Cards
Digital Materials
  • Social media graphics for Facebook (1200 x 628 pixels) and Instagram (1080 x 1080 pixels)
  • Web banners (1200 x 300 pixels)
Graphics
Web Banners
MOUD Fact Sheet
  • Provides an overview of MOUD (buprenorphine, methadone, and naltrexone).
English
Spanish
MOUD Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample psa script) that can be tailored by the community. 
English
Spanish

Campaign 2: Stigma

Distribution Timeline: August 1 - October 30, 2020

  Target Audience: People with Lived Experience, Community Leaders, and Providers  
Campaign Material
Link
Description
Print Materials - Buprenorphine
  • Flyer (8.5x11 inches)
  • Postcard (5x7 inches)
Files
Print Materials - Methadone
  • Flyer (8.5x11 inches)
  • Postcard (5x7 inches)
Files
Digital Materials
  • Social media graphics (1200 x 628 pixels)
  • Web banners (1200 x 300 pixels)
Graphics
Web Banners
Stigma Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community. 
English
Spanish

Focus Topic: Naloxone (Narcan®)

Distribution Timeline: April 13 - May 31, 2020

  Target Audience: People with Lived Experience & Community Leaders  
Campaign Material
Description
Link
Ask your doctor
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Carry naloxone
  • Palm card (6x4 inches) in professional and desktop print versions
  • Poster (11x17 inches) in professional and desktop print versions
Files
Naloxone Social Media Graphics
  • Graphics to accompany the sample social media posts found in the toolkit.
Graphics
Graphics for Digital Ads
  • Graphics to accompany placement of digital (e.g., website, social media) ads.
Graphics
  Target Audience: Healthcare Providers
Campaign Material
Description
Usage
Link
Naloxone Fact Sheet
  • 8.5 x 11 inches
  • CMYK color for print
  • Accompany this fact sheet with campaign materials designed to reach POUD
  • Encourage Healthcare Providers to disseminate campaign materials for POUD to their high-risk patients and their loved ones
Fact Sheet
Other Campaign Materials
Campaign Material
Usage
Link
Naloxone Distribution Toolkit
  • Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community. 
Toolkit
Graphics (Spanish)
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