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BROCKTON
Massachusetts
All of the tailored campaign materials for the community in a one-stop-shop folder.
Campaign Materials
Click the plus sign for a dropdown of communications technical assistance resources, including backgrounders for local media, playbooks on communications, guidance documents, templates, presentations, and trainings,
HCS Backgrounders for Local Media
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About HCS (coming soon)
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COVID-19 and OUD
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Fentanyl and Stimulants
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Addiction and the Brain
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MOUD
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MOUD and OUD Stigma
HCS Playbooks on Communications
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Playbook 1: How to Build Relationships with Local Media
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Playbook 2: How to Create Your Communication Campaign Distribution Plan
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Playbook 3: How to Pitch, Place, and Leverage Op-Eds, Letters to the Editor
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Playbook 4: How to Plan and Organize Your Communications Around Key Events
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Playbook 5: How to Assess Campaign Progress in Communities and Identify Enhancements
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Playbook 6: How to Create Video and Audio Materials
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Playbook 7: Building Sustainable Opioid Overdose Communications Beyond HCS
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Playbook 8: Communications 101
HCS Guidance Documents
HCS Presentations, Templates, and Trainings
Campaign 5: Community Choice*
*Wave one communities may choose one of campaigns 1-4 to repeat for campaign 5. Supplemental materials created to support implementation of campaign 5 dissemination plans are provided below.
Distribution Timeline: February 25, 2022 - June 29, 2022
Campaign Material
Description
Link
Online Partner Toolkits
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Online W1C1: Naloxone-Fentanyl Toolkit including sample content (e.g., social media posts) that can be shared with partners
W1C1: Naloxone-Fentanyl Distribution Toolkit
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Word document that includes sample campaign materials (e.g., social media posts, partner outreach letter) that can be tailored by the community.
Campaign 4: Stay in MOUD Treatment
Distribution Timeline: June 21, 2021 - December 31, 2021
Target Audience: People with OUD and needed supporters (loved ones, faith-based)
Campaign Material
Description
Link
Distribution Toolkit
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Includes sample campaign materials (e.g., social media posts, op-ed) that can be tailored by the community.
Graphics
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QR codes to HealTogetherStories.org
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Table Tents
PSAs
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PSA 1 (15 sec): Abraham and Brittany
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PSA 2 (15 sec): Scotty and Lexa
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PSA 3 (30 sec): Abraham, Brittany, and Jeremy
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PSA 4 (30 sec): Scotty, Lexa, and Nick
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PSA 5 (15 sec): Shannon and Brian
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PSA 6 (30 sec): Johnny, Shannon, and Brian
Sample Social Media Calendar
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Sample Social Media Calendar
Social Media Posting Strategy Video
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Walks you through how to use the social media calendar
Campaign 3: MOUD Awareness
Distribution Timeline: October 30, 2020 – January 15, 2021
Target Audience: People with Lived Experience, Community Leaders, and Providers
Campaign Material
Link
Description
Spanish Materials
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Palm cards (4x6 inches)
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Posters (11x17 inches)
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Graphics for Facebook and Twitter (1200x628 pixels)
Print Materials
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Palm Card (4x6 inches)
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Poster (11x17 inches)
Digital Materials
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Graphics for Facebook and Twitter (1200x628 pixels) and Instagram (1800x1800 pixels)
MOUD Distribution Toolkit
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Includes an updated campaign overview and sample campaign materials (e.g., social media posts, op-ed) that can be tailored by the community.
Campaign 2: Stigma
Distribution Timeline: July 1 - August 31, 2020
Target Audience: People with Lived Experience, Community Leaders, and Providers
Campaign Material
Link
Description
Cape Verdean Creole Materials
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Palm card (6x4 inches)
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Poster (11x17 inches)
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Social media (SM) graphics for Facebook and Twitter (1200 x 628 px)
Haitian Creole Materials
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Palm card (6x4 inches)
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Poster (11x17 inches)
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Social media (SM) graphics for Facebook and Twitter (1200 x 628 px)
Brazilian Portuguese Materials
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Palm card (6x4 inches)
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Poster (11x17 inches)
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Social media (SM) graphics for Facebook and Twitter (1200 x 628 px)
Spanish Materials
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Palm card (6x4 inches)
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Poster (11x17 inches)
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Social media (SM) graphics for Facebook and Twitter (1200 x 628 px)
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Digital ads (various sizes) for paid media
Print Materials
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Palm card (6x4 inches) in professional and desktop print versions
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Poster (11x17 inches) in professional and desktop print versions
Digital Materials
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Social media graphics for non-paid posting (1200 x 628 pixels)
Paid Media Graphics
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Graphics for digital, paid media placement
Stigma Distribution Toolkit
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Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community.
Campaign 1: Naloxone (Narcan®)
Distribution Timeline: April 13 - May 31, 2020
Target Audience: People with Lived Experience & Community Leaders
Campaign Material
Description
Link
Ask your doctor
(Option 1)
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Palm card (6x4 inches) in professional and desktop print versions
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Poster (11x17 inches) in professional and desktop print versions
Ask your doctor (Option 2)
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Palm card (6x4 inches) in professional and desktop print versions
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Poster (11x17 inches) in professional and desktop print versions
Carry naloxone (Option 1)
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Palm card (6x4 inches) in professional and desktop print versions
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Poster (11x17 inches) in professional and desktop print versions
Carry naloxone (Option 2)
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Palm card (6x4 inches) in professional and desktop print versions
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Poster (11x17 inches) in professional and desktop print versions
Spanish print materials
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Palm card (6x4 inches) and poster (11x17 inches)
Brazilian Portuguese materials
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Palm card (6x4 inches) and poster (11x17 inches)
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Social media graphics
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Sample social media copy
Hatian Creole materials
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Palm card (6x4 inches) and poster (11x17 inches)
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Social media graphics
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Sample social media copy
Cape Verdean Creole materials
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Palm card (6x4 inches) and poster (11x17 inches)
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Social media graphics
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Sample social media copy
Naloxone Social Media Graphics
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Graphics to accompany the sample social media posts found in the toolkit.
If you have issues downloading zipped files, you can download the graphics here.
Naloxone social media graphics and copy in Spanish
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Graphics and sample copy in Spanish.
Target Audience: Healthcare Providers
Campaign Material
Description
Link
Usage
Naloxone Fact Sheet
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8.5 x 11 inches
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CMYK color for print
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Accompany this fact sheet with campaign materials designed to reach POUD
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Encourage Healthcare Providers to disseminate campaign materials for POUD to their high-risk patients and their loved ones
Other Campaign Materials
Campaign Material
Usage
Link
Naloxone Distribution Toolkit
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Includes an updated campaign overview and sample campaign materials (e.g., social media posts, sample newsletter copy) that can be tailored by the community.
Sample Copy
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Sample copy found in the toolkit in a Word document for easier editing.
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